Little Background:
There is a reason why this eye lash curler has a cult following! And that reason is that it's amazing! I first heard about this product 7 or 8 years ago (probably while watching E!). But at that time (college student) I wasn't that into make-up, and the idea of spending $20 on an eye lash curler (gasp!) was unfathomable in my mind. I didn't even wear mascara back in my early twenties.
Shu Uemura Eye Lash Curler:
About 2 years ago I was using Tweezerman's and Sephora's eye lash curlers, and after a few months of using them I noticed I was starting to get "bent" eye lashes when I curled my eye lashes. These two product (both under $15) were basically new and they were already starting to show signs of wear after only a couple months.
So finally I broke down and started researching the Shu Uemura Eye Lash Curler. It became apparent really quickly that I couldn't test the product first (as they didn't have any retail locations for me to test). I know I've mentioned on my other blog before that I do not buy products that I cannot test first. It's just kind of my own policy. I know Sephora has a really great return policy, but I'm very conscious of the fact that if I buy a lipstick or make-up brush, try it, don't like it and return it - that product becomes void. They can't then turn around and sell it someone else given the intimate nature of a product you put on your face.
I kicked around buying this eye lash curler for about a week even though everyone raves about how fantastic it is. When I did buy it, I also bought it with their Ultimate Natural Mascara (that I'll write about later this week). And I must admit that I haven't regretted buying it once!
The difference between this eye lash curler and the other eye lash curlers on the market is that it has a rounded silicone base. You may be able to see it from the photo, but the silicone pad (black part of the eye lash curler) is rounded - like your lashes should be. So, when you curl your lashes you don't get "bent lashes" that are pointing up, you get a curled lash. I know - it sounds really basic, but I haven't found another eye lash curler on the market (in the US) that has this design. Even their hinge is patented. I don't really understand why the hinge is patented and what makes it so important, but it's an interesting fact about the product. If anyone knows why the hinge is so important, please write me a comment below.
Where to buy this?
I typically won't include this section in here, but the Shu Uemura Eye Lash Curler retails for $20 only on their website. Regrettably, Shu Uemura pulled their free standing kiosks in Nordstrom's and Lord and Taylor a few years ago to "guarantee the quality service that all customers were receiving." I personally think that's bull. I think it's more apt that it was a business strategy. It costs more money to have a counter at a retail store - between the products and the staff, that to have a website and one location for the product. But for whatever reason, you can now only purchase this on their website. Sephora and other beauty stores do not carry it in the United States.
I promise if you try this eye lash curler, you won't regret it. Right now their website is having (in the US) a promotion that if you spend $45 or more, you'll get a free mini-eye lash curler (CURLERSEM). I don't know how much smaller this one is from a normal eye lash curler they sell, but I'm considering stocking up on my mascara just to get the little one. Oh, and you can get free shipping if you spend $50 or more.
I hope this helps. :)
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